sales leadership Archives - Madden Business Development

A Successful B2B Lead Generation Program – Key Commitments from Marketing & Sales

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. There are certainly plenty of topics around an approach, but the one area I want to focus on now is the absolute commitments that marketing and sales must make to each other to create an environment that will produce success. At the heart of any B2B lead generation program must be an [...]

What interesting sales data points are you seeing right now?

What interesting sales data points are you seeing right now? This week I had an interesting conversation with one of my clients. He manages a B2B sales team and pointed out an interesting statistic that has emerged regarding how his sales team is performing during this “stay-at-home” period. Basically, his sales team has improved by 70% in terms of the average time for first follow-up on leads. In other words, while his sales team [...]