Content Marketing Archives - Madden Business Development

What will your customers know about you when the COVID-19 crisis is over?

For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. Every business will have to make hard choices. However, if your business, any type of business, firmly believes that you will survive this and you want to grow quickly after this is over, then you need to [...]

Wayne Madden2020-05-09T14:12:08-05:00March 25th, 2020|Brand Messaging, Brand Voice, Content Marketing, Marketing Leadership, Marketing Strategy, Product Messaging, Sales Leadership|

B2B Webinars: Build or Buy?

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.” Anatomy of a webinar The first thing is to have clarity on the required properties of a successful webinar. There are [...]

Wayne Madden2020-05-09T14:15:17-05:00February 27th, 2020|Content Marketing, Marketing Strategy|

The One-Person B2B Marketing Department Playbook – Chapter 5 – Marketing Content: Baiting the Hook

If you have ever fished, you know that having the right bait greatly increases your chance of catching fish compared to just having a plain steel hook in the water (it’s shiny but not fooling anyone!). If marketing content is a fishing analogy, then your content is the bait. When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. Instead [...]

Wayne Madden2020-05-12T14:07:12-05:00January 10th, 2020|Content Marketing, Marketing Leadership, Marketing Strategy|

Marketing in the new world – the cheese is moved

Your “marketing” cheese got moved and I am writing to help you find it. To that end, here are the two things your organization must embrace in terms of sales and marketing in this new technology-driven world. Technology has completely and radically changed the way your potential and existing customers engage with and purchase from your company. The spoils will go to the suppliers who commit to engaging customers on their [...]

Wayne Madden2020-05-09T14:07:41-05:00February 16th, 2019|Content Marketing, Email Marketing, Lead Generation, Marketing Automation, Marketing Metrics|