The One-Person B2B Marketing Department Playbook – Chapter 5 – Marketing Content: Baiting the Hook

If you have ever fished, you know that having the right bait greatly increases your chance of catching fish compared to just having a plain steel hook in the water (it’s shiny but not fooling anyone!). If marketing content is a fishing analogy, then your content is the bait. When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. Instead [...]