Lead Generation Archives - Madden Business Development

A Successful B2B Lead Generation Program – Key Commitments from Marketing & Sales

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. There are certainly plenty of topics around an approach, but the one area I want to focus on now is the absolute commitments that marketing and sales must make to each other to create an environment that will produce success. At the heart of any B2B lead generation program must be an [...]

Wayne Madden2020-06-12T16:37:36-05:00June 12th, 2020|Lead Generation, Marketing Leadership, Sales Leadership, Strategy|

Marketing in the new world – the cheese is moved

Your “marketing” cheese got moved and I am writing to help you find it. To that end, here are the two things your organization must embrace in terms of sales and marketing in this new technology-driven world. Technology has completely and radically changed the way your potential and existing customers engage with and purchase from your company. The spoils will go to the suppliers who commit to engaging customers on their [...]

Wayne Madden2020-05-09T14:07:41-05:00February 16th, 2019|Content Marketing, Email Marketing, Lead Generation, Marketing Automation, Marketing Metrics|