#1 The Ante – The 7 things every CEO should know about marketing

The Marketing Ante What do you, as a CEO, need to know about marketing? If you have a marketing professional in a leadership role on your team, you might initially think you don’t need to know that much. Of course, how do you know if they are doing a good job? If you are a CEO that has part-time marketing staff, or maybe just tactical marketing support (graphics design, email marketing, etc.), and/or directly [...]