Brand Messaging Archives - Madden Business Development

What will your customers know about you when the COVID-19 crisis is over?

For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. Every business will have to make hard choices. However, if your business, any type of business, firmly believes that you will survive this and you want to grow quickly after this is over, then you need to [...]

Wayne Madden2020-05-09T14:12:08-05:00March 25th, 2020|Brand Messaging, Brand Voice, Content Marketing, Marketing Leadership, Marketing Strategy, Product Messaging, Sales Leadership|

Where Messaging Matters

You wrote your messaging (some call it value propositions) for your brand and each of your products, now what do you do with that messaging? If you only use messaging in advertising or in a powerpoint or document that you want sales to share, you will miss an important step. Where messaging matters: Everything customer facing Where messaging matters: Your overall brand messaging and specific product messaging should be used in every customer facing [...]

Wayne Madden2020-05-09T13:46:49-05:00February 4th, 2020|Brand Messaging, Messaging, Product Messaging, Value Proposition|