B2B Marketers: The most important questions to ask sales
B2b marketers, when you get sales leadership (or better yet, even just a few of the truly good sales people) in a room, what information should you get from them to create more success for both marketing and sales in your organization? What are the most important questions to ask sales? There are two key topic areas where your questions will serve you best — value propositions and lead quality/quantity. Value Proposition What do [...]