About Us
Madden Business Development offers fractional marketing services specifically to small business owners who are likely investing in marketing for the first time (or are new to marketing). You are likely making many decisions yourself and don’t have a full-time marketing leadership resource other than a web designer or graphics/design professional. You may feel challenged in making good decisions or evaluating whether the marketing investments you are making are even working.
We bring deep knowledge and experience from business ownership, media industry leadership, technology leadership, and marketing services to you as a fractional service. You get to use just the services you need as you grow — and our services help you grow!
Let’s work together to focus on:
- Aligning marketing and sales to maximize results
- Bringing consistent marketing leadership to your organization as a fractional service
- Providing you with the education to bring perspective to marketing investment decisions
- Creating measurable marketing tactics that deliver leads to sales
More About Me (Wayne)
I have been fortunate in my career to gather an eclectic set of expertise in the various positions of work, leadership, and ownership. Ranging from startups to buying/selling businesses, from sales and marketing to operations, from technology to media, from writing books/articles to speaking all over the world, from P&L financial accountability to writing financial software — all of these opportunities gave me a chance to learn, grow and now put this into my coaching and consulting practice for the entrepreneurs, owners, and business leaders I work with.
Below you can explore some of the experiences I have gained across multiple industries including (in no particular order) hospitality, non-profit, manufacturing and distribution, power utilities, construction, electrical products, hardware/software/web technology, telecommunications, first-responder, broadcast, radio, professional audio and video, entertainment, K-12 education, oil & gas and real estate valuation, tax assessment and collections, and voter registration.