Xero Unveils AI Superagent JAX and New Tools to Empower Accountants


Brisbane recently played host to Xerocon, where Xero unveiled a suite of new features aimed at enhancing the productivity and effectiveness of accountants, bookkeepers, and the small businesses they serve. The updates center around JAX, an AI financial superagent designed to automate routine tasks, enabling professionals to focus on providing strategic advice and client engagement.

Diya Jolly, Xero’s Chief Product and Technology Officer, articulated the challenges faced by accountants today, noting that “talent shortages, economic uncertainty, increasing regulatory complexity, and compliance pressure” can hinder high-value strategic work. The new features from Xero are engineered to alleviate these burdens, empowering accountants to dedicate more time to building client relationships rather than sorting through manual tasks.

Key enhancements from the Xerocon announcement include:



  • AI Financial Superagent JAX: This reimagined virtual assistant learns how businesses operate, automates workflows, and delivers actionable insights. By streamlining routine tasks, JAX helps businesses make informed decisions without the clutter of busywork.
  • Xero Partner Hub: A comprehensive platform for accountants and bookkeepers, the Xero Partner Hub consolidates all practice tools into one user-friendly interface. It will provide an integrated experience by drawing from a single source of truth for all records, making it easier to navigate and manage client and staff interactions.
  • Workpapers Solution: In collaboration with BGL, Xero is launching a workpapers solution that downloads ledger data directly from Xero and tax data from the ATO. This feature significantly cuts down on time spent on manual data entry, freeing accountants to focus on other critical tasks.
  • Syft Analytics Enhancements: Partners using Syft will soon benefit from improved forecasting, advanced reporting, and multi-entity consolidations, enhancing their ability to provide actionable insights. Currently available at no extra cost for eligible Xero business plans, this analytics integration aims to give advisors deeper insights into clients’ business health.
  • Progress Payments and Online Statement Features: Coming soon, these capabilities will allow businesses to accept payments in stages and enable customers to pay multiple invoices at once, reducing payment delays and simplifying reconciliation processes.
  • Revamped Homepage and Navigation: Xero is introducing a new customizable and insight-rich homepage that adjusts based on user preferences. This update aims to streamline workflow by providing quick access to key functions and highlighting areas that require attention.

For small business owners, these enhancements promise to simplify operations and improve financial management. Automating complex tasks can significantly reduce manual input errors and free up more time for strategic decision-making. Jolly’s vision encapsulates this shift, stating, “Xero’s new features are designed to automate the heavy lifting, freeing up our partners to focus on more meaningful and impactful work.”

However, small business owners should remain mindful of potential challenges. Transitioning to a new system or adapting to updated features may require a learning curve. Depending on existing technology infrastructure, integration could demand additional resources and training, possibly leading to temporary slowdowns during the adjustment period.

As Xero continues to innovate, understanding the practical applications of these new features can empower small businesses to harness technology effectively. The overarching goal is clear: to streamline operations, reduce burdens, and allow for more meaningful engagement with clients and strategic growth.

For detailed information about these updates, visit Xero’s product site at Xero Innovations.


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Mike Brown Mike Brown is a small business finance expert and writer committed to helping entrepreneurs manage their finances with confidence. With more than a decade of experience in financial planning, budgeting, and cash flow management, he has supported numerous business owners in enhancing profitability and achieving financial stability. His expertise in business loans, accounting strategies, and expense management has been featured in prominent finance publications. Mike's practical advice equips small business owners with the knowledge to make informed financial decisions. When not writing about finance, he enjoys playing chess and exploring local history museums.